Stop guessing. Start growing .
I develop B2B marketing strategies & systems to attract, convert, and keep high-quality B2B leads.
Structured approach
Backed by real buyer data
Fast implementation
Do you ever get the feeling your competitors are miles ahead when it comes to marketing?
Like you and your team are just throwing things at the wall to see what sticks? Maybe you’re not even sure if marketing can work for your business..
But hey, if you’re in business, you’re already solving a real problem for a specific group of people, and that’s great. Marketing is simply the bridge between the solution you offer and the problem your buyers face. You just need to learn how to build that bridge.
š Hi, I’m Anneloes
And the truth about those “successful” competitors?
They don’t have it all figured out either. Most of them are dealing with tight budgets, failed campaigns, and plenty of doubts, just like you.
The main difference is: they have a strategy, a system, and a way to scale what works.
Their consistency, even if it’s just small and steady output, that’s what you’re seeing from the outside.
Ready to build your bridge?
Let’s map out exactly who your buyers are, what keeps them up at night, and how to reach them where they actually are: a strategy.
What you get from working together
A research-based B2B marketing strategy
Most strategies rely on assumptions. I go straight to the source: interviewing your actual buyers to learn how they search, decide, and buy. No ChatGPT hallucinations, but real insights that drive real results (and save you thousands in wasted spend).
Execution support to build and launch
Donāt have a marketing team to execute the strategy? Iāll help you launch your first campaign so you can start lean. You get momentum fast, without waiting for the āperfect setup.ā
Already have marketers on your team? Great! Iāll work alongside them to implement the strategy and make sure they can run with it after I step out.
Results tracking
We set clear KPIs from the start and track results closely, so we can quickly optimize and keep your pipeline moving in the right direction.
My Inbound Success Formula
1. Buyer Deep Dive
I interview your customers to map how they actually search and buy, not how we think they do.
2. Strategy
I build a focused inbound plan: positioning, messaging, offers, budget, channels.
3. Launch + Learn
We execute campaigns fast in biweekly sprints. Iterate based on real results.
4. Handoff
Once the system is working, I help you build or train the team to keep it running, and I step out.
What others say
Anneloes manages the marketing proposition for Sensorfact end-to-end. She does this with great dedication, always well prepared and with a healthy dose of substantive marketing knowledge. Anneloes is great to work with, I would recommend her to anyone.
ā Karel Nanninga
Head of Growth at Sensorfact
Anneloes is a driven digital marketing fanatic with a strong āget-it-doneā mentality. She is self-reliant and you can entrust her with the implementation of your marketing goals.
ā Peter Robbemond
Founder & technical producer at Valo Online Events
This is for you, if youāre a B2B company that..
Sells complex products (tech, SaaS, industry, professional services)
I’m not tied to one specific niche, but I thrive on complex sales cycles and products that genuinely add value to other businesses.
Already has someone following up leads
It might sound obvious, but when leads start coming in, someone needs to be on top of them. Sales follow-up is non-negotiable.
Has at least one marketer on the team (in-house or freelance) or is planning to hire one
To execute the strategy, weāll need hands on deck. If you donāt have a marketer yet, I can help with the first launch. The objective is always to equip your team to take over and manage the process independently.
Can commit 3-6 months to implement and scale
Looking for quick hacks? This isnāt it. But if you’re ready to invest 3ā6 months, weāll build a long-term growth strategy.
Work highlights
| Industry | Smart monitoring for manufacturing (IoT) |
| Size | 200+ employees |
| Collaboration | 3.5 years |
| Responsibilities |
| Industry | Online Marketing agency |
| Size | 60+ freelancers |
| Collaboration | 2.5 years |
| Responsibilities |
| Industry | Event livestreaming |
| Size | 5-10 freelancers |
| Collaboration | 2 years |
| Responsibilities |
Insights
Why simpler marketing systems win every time (and how to start doing less)
Your marketing stack has 15+ tools and your team runs content across 8 channels. Yet your pipeline is still unpredictable.. Most B2B companies think scaling … Read More
Read More6 Reasons why buyer personas increase the efficiency of your marketing efforts
What are buyer personas? A buyer persona is a semi-fictional detailed description of your ideal consumer based on a combination of existing data and market … Read More
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